AMOREPACIFIC
PROJECTS
Innisfree US CRM l Domestic Omni CRM l Expansion of domestic brand CRM
SOLUTION HIGHLIGHTS
Service Cloud, Marketing Cloud, Heroku, Datorama
BACKGROUND AND CHALLENGES
This further emphasized the need for an integrated platform that could deliver a consistent digital customer experience across the customer lifecycle.
Looking for a way to quickly respond to changing customer needs and deliver personalized services, the company decided to adopt Salesforce's Service Cloud, Marketing Cloud, Heroku, and Datorama.
These solutions would play an integral role in addressing the challenges faced by Amorepacific and delivering customer-centric services.
RESULTS
Marketing Cloud enabled Amorepacific to support decision-making based on customer data and marketing performance analysis, which laid the foundation for identifying detailed customer preferences and situations through online and offline data integration, and realizing customized marketing strategies. It also contributed to the further spread of the brand and shortened the deployment period through the expansion of the standardized BU model to other brands.
By leveraging Heroku and Datorama, Amorepacific has strengthened its strategic decision-making process through the integration of technology infrastructure and real-time data analysis. These solutions have provided the flexibility to quickly upgrade additional channels such as social media, DMP, GA360, CDP, and call centers. This has enabled Amorepacific to expand customer touchpoints through various channels and provide efficient customer management and personalized customer experiences.
As a result of these Salesforce solutions, Amorepacific has been able to enhance data-driven decision-making and realize customer-centric, personalized marketing and service strategies. The expansion of the standardized BU model to other brands and the rapid upgrade of various channels have laid the foundation for sustainable growth of the brand and strengthening its position in the market.
