YUHAN-KIMBERLY

PROJECTS

SALES AUTOMATION PLATFORM ㅣ MARKEITNG PLATFORM ㅣ B2B PRICING SYSTEM

SOLUTION HIGHLIGHTS

Sales Cloud, Marketing Cloud, Experience Cloud

BACKGROUND AND CHALLENGES

Yuhan Kimberly is one of Korea's leading household goods manufacturers, helping to improve the quality of life for consumers through its diverse product lines. However, with the changing market environment and customer expectations, Yuhan Kimberly saw an urgent need to digitize and integrate its sales, marketing, and customer experience management processes. To do so, the company decided to adopt Salesforce's Sales Cloud, Marketing Cloud, and Experience Cloud, three solutions that had the potential to transform Yuhan Kimberly's business processes.

Yuhan Kimberly recognized the need for a growth platform for digital sales and marketing. Their existing manual pricing management and lack of data analytics made efficient decision-making difficult, and they lacked the flexibility to respond to rapid changes in the market. The goal of implementing a Salesforce solution was to minimize the manual work involved in price management and enable data-driven decision-making to improve overall business performance.

RESULTS

Sales Cloud: By adopting Sales Cloud, Yuhan Kimberly built a new pricing structure optimized for its B2B business, introducing a chargeback process and end-user pricing to enable new pricing policies, which significantly improved the accuracy and efficiency of pricing decisions. The company also advanced its marketing and sales processes by building a system to manage B2C sales promotions, maximizing the effectiveness of promotions. By implementing sophisticated reports and dashboards through connectivity with Salesforce, Tableau, and existing legacy systems, we significantly improved the efficiency of pricing management and supported data-driven decision-making to drive revenue growth.

Marketing Cloud: With the introduction of Marketing Cloud, Yuhan Kimberly has modernized its marketing processes across the board, enabling it to deliver more personalized and meaningful messages to its target audiences, which has helped increase customer engagement and satisfaction and strengthen brand loyalty. Advanced analytics and reporting through Salesforce's integration with Tableau has enabled deeper analysis of marketing data, enabling the creation of real-time dashboards and reports to continuously monitor marketing performance. Marketing campaigns in both the B2C and B2B space have seen high conversion rates and engagement, with personalized campaign execution based on individual customer behavior and preferences.

Experience Cloud: With Experience Cloud, Yuhan Kimberly has built a unified, customer-centric digital experience platform that enhances interactions with customers, collects customer feedback in real-time to improve services, and delivers personalized customer service. By leveraging Salesforce's powerful data analytics and management capabilities, the company has been able to tailor information and services to each customer, significantly improving customer satisfaction.

With these results, Yuhan Kimberly has successfully undergone a digital transformation, increasing the efficiency of internal processes and maximizing customer experience to drive business growth. The adoption of Salesforce solutions has transformed Yuhan Kimberly's business operations, enabling them to become more competitive in the marketplace and drive sustainable growth.

YUHAN-KIMBERLY

PROJECTS

SOLUTION HIGHLIGHTS

BACKGROUND AND CHALLENGES

RESULTS

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