ADIDAS

PROJECTS

ADIDAS LOCAL MARKETING MESSAGING SYSTEM

SOLUTION HIGHLIGHTS

i2Notiforce

BACKGROUND AND CHALLENGES

As Adidas sought to revolutionize the way it communicated with its customers, the company faced limitations with its existing text messaging solution. One of the main issues was that the gateways used to send text messages were located overseas, resulting in customers receiving messages from overseas numbers, which often led to messages being perceived as spam, which was one of the main causes of low customer engagement.

With the changing trends in digital communication, it became imperative to introduce new communication channels to diversify customer touchpoints and deliver messages efficiently, especially with KakaoTalk, which has become a powerful communication tool in the Korean market. Adidas needed to connect its Marketing Cloud and KakaoTalk channels to find a more effective and personalized way to communicate with customers, with a focus on maximizing customer convenience, improving the efficiency of message delivery, and ultimately increasing customer satisfaction.

Against this backdrop, Adidas decided to adopt the i2Notiforce solution developed by i2Max as a new approach to improve customer experience and maximize internal communication efficiency, which would play a pivotal role in solving the challenges faced by Adidas and transforming its digital communication strategy.

RESULTS

By effectively connecting Salesforce's i2Notiforce with Marketing Cloud, Adidas built a new process to support local messaging. By using local numbers when sending text messages from Marketing Cloud, the company improved customer recognition and significantly increased open rates. Previously, international numbers were often mistaken for spam, which was significantly reduced.

Adidas also successfully connected KakaoTalk channels (AlertTalk and FriendTalk) that were not previously connected in Marketing Cloud, dramatically increasing message deliverability. As KakaoTalk is one of the most widely used messenger apps in the South Korean market, this was an important step in significantly expanding the channels of communication with customers, allowing Adidas to reach out to them in a more familiar way and provide a more personalized communication experience.

With this technological advancement, Adidas was able to send personalized messages in bulk and automate the process by Marketing Journey, which greatly increased the ease of managing message templates and made the marketing team's work more efficient. With these changes, Adidas was able to significantly improve customer engagement and conversion rates, which ultimately led to greater success in improving customer satisfaction.

These results aren't unique to Adidas, but serve as a positive example for other organizations looking to adopt i2Notiforce and Marketing Cloud. Adidas' success story is a great example of how transforming marketing with technology can improve the customer experience.

ADIDAS

PROJECTS

SOLUTION HIGHLIGHTS

BACKGROUND AND CHALLENGES

RESULTS

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