HYUNDAI GLOVIS
PROJECTS
HYUNDAI GLOVIS CRM Implementation
SOLUTION HIGHLIGHTS
Sales Cloud, MC Account Engagement
BACKGROUND AND CHALLENGES
1. Lack of a sales management system: Without a system for efficient sales management, the company was limited in sharing and managing real-time status, which hindered the speed and accuracy of the sales team's decision-making.
2. Poor sales history management: The company lacked a system to systematically track and manage each stage of sales activities, making it difficult to respond to customers and optimize sales opportunities.
3. Document-based and scattered global sales information: Information on sales activities in the global market was scattered in the form of multiple documents, making it difficult to effectively integrate and utilize the information. This reduced sales efficiency and limited the company's ability to compete in the global market.
These issues hindered Hyundai Globis' sales team's ability to respond quickly and effectively to customer needs. The need for integrated management of customer data and real-time information sharing was urgent, and to address this need, Hyundai Globis decided to implement Salesforce Sales Cloud and MC Account Engagement solution.
RESULTS
1. Automate and standardize sales processes: By leveraging Sales Cloud to automate and standardize sales processes, we have significantly improved the efficiency of our sales team, which has helped us save time and ensure consistency in sales activities.
2. Gain visibility into sales status with customizable dashboards: With Sales Cloud's powerful dashboarding capabilities, we implemented customizable dashboards that include overall status, KPI management, and more. This has enabled both managers and sales teams to understand sales status in real-time and make data-driven decisions.
3. Conducted B2B marketing using customer digital information: MC Account Engagement collected and analyzed customer digital information to run highly targeted B2B marketing campaigns, which enabled personalized communication and improved customer engagement and satisfaction.
4. Established a sales process based on customer needs and inquiries: Through the Salesforce solution, we have established a sales process centered on customer needs and inquiries, instead of being supplier-centric. This has enabled customer-centric sales activities and improved the quality of customer relationships.
These achievements have played a crucial role in strengthening Hyundai Globis' competitiveness in the market and providing customer-centered services. The adoption of Salesforce solutions was more than just a technical improvement; it also led to a transformation in organizational culture and sales methods.
