By combining Salesforce's global technology leadership with i2max's local market expertise, we deliver a trusted partnership for digital transformation in financial services
Salesforce report positive ROI of financial institutions using
financial institutions worldwide use Agentforce for Financial Services
financial accounts supported by Agentforce for Financial Services
productivity improvement from generative and agentic AI
Salesforce report positive ROI of financial institutions using
financial institutions worldwide use Agentforce for Financial Services
financial accounts supported by Agentforce for Financial Services
productivity improvement from generative and agentic AI
Move beyond the limits of legacy systems in financial services
and evolve into an execution-driven platform.
Disconnected data across channels
hurts customer experience.
Too much time is spent
on reporting after the fact.
Even simple changes
can take too long.
Connected data is needed,
but compliance risk remains.
Unify customer data
on one platform.
Support work from insights
to execution.
Built for speed, scale,
and lower cost.
Control data access
and support audit readiness.
Don’t waste time and budget retrofitting a
generic CRM for financial services.
AFS starts with financial services–ready processes built in.
| Category | Legacy CRM | Agentforce for Financial Service Cloud |
|---|---|---|
| Core Purpose | General sales management | Relationship management for financial services |
| Opportunities | General pipeline | Financial deal management |
| Data Model | Accounts & contacts | ARC for financial relationships *ARC : Actionable Relationship Center |
| Relationships | Org hierarchy | LP, GP, affiliate mapping |
| Workflow | Standard workflows | Action Plans, KYC, AML |
| AI & Execution | Partial AI support | AI for financial services |
| Compliance | Standard security | Compliant data sharing, *Compliant Data Sharing *Chinese Wall |
Connect internal and external stakeholders such as investors, underwriters, GPs, and LPs
on a single screen. Go beyond a simple org chart and connect directly to sales and post-sales workflows.

All customer interactions and decision-maker meeting notes are accumulated in one place,
and key content can be accessed only by the relevant teams and owners.

A standard ERD designed to support
compliance-related requirements.

A chat and dashboard interface where AI agents
recommend and compare the most suitable
financial products for each customer.

Opportunity and deal
management are separated,
so live financial transactions can be managed more effectively.

Built on 200+ financial services libraries validated by financial institutions worldwide,
these agents can be deployed quickly by configuring the rules and screens for your organization.
Track customer news
to spot opportunities
and risks early.

Recommend next steps
and tailored actions
for each opportunity stage.

Turn scripts and memo images
into structured meeting notes
automatically.

Analyze opportunity and deal data
to improve strategy
and identify success factors.

Boost productivity by connecting
Slack AI with Tableau.

Quickly identify market changes and customer-related issues, then connect them to the relevant
accounts to drive next actions.

Share analysis results and key metrics in real time to support faster,more consistent decision-making.
Use your data to securely support your business

80+ event logs and
dashboards

Up to 60 tracked fields
per object

256-bit AES, HSM*,
and BYOK* support

Sensitive data and custom
pattern detection

Domestic-region data
control

Usage tracking and
access control

Flexible masking and
backup support

Device control and screen
capture prevention
Salesforce’s global technology and i2max’s local financial services expertise
come together to deliver a trusted digital transformation partnership.
13 years as the #1 CRM
Used in 150 countries
Trusted by 250+
financial institutions
350+ projects delivered
across Salesforce CRM,
Data Cloud, and AI
for financial services
From secure design
to AFS implementation
and post-go-live
operations and optimization
Practical training tailored
to user roles, environments,
and adoption goals
for real business use
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