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HD Hyundai Infracore

PROJECTS

Engine BG&Heavy, Field Service Implementation ㅣ Global Dealer CRM Implementation (Philippines, Vietnam, EU)

SOLUTION HIGHLIGHTS

Sales Cloud, Service Cloud, Partner Community, Field Service

HD Hyundai Infracore

BACKGROUND AND CHALLENGES

Doosan Infracore is a globally recognized manufacturer of construction machinery and equipment, leading the industry with innovative products and outstanding customer service. However, the company's rapid growth and global expansion presented complex challenges. Different systems at the headquarters and global partners led to information fragmentation and miscommunication.

In addition, the Engine Division's field management system was outdated and hindered operational efficiency.

In addition, the lack of a data provision system for global partners made collaboration and information sharing difficult.

Against this backdrop, Doosan Infracore sought an innovative solution to comprehensively improve sales processes, customer service, partner management, and field service management.

RESULTS

With the introduction of Salesforce solutions, Doosan Infracore has further strengthened its customer-centric business model and achieved innovative improvements in both sales performance and customer service quality. In particular, it has laid the foundation for expanding its global business by building a cloud-based system that can be accessed without time and space constraints. In addition, it has strengthened its global partner support system through the implementation of a field service system and knowledge management system, and has significantly improved the management efficiency of its partner network and the operational efficiency of its field service. These improvements have enabled Doosan Infracore to further strengthen its competitiveness in the global market.

Sales Cloud: By leveraging real-time data analysis and advanced forecasting capabilities to pinpoint sales opportunities and implement customized customer relationship management, Doosan Infracore has significantly improved sales performance.

Service Cloud: Unified all customer interactions, enabling customer service teams to respond more quickly and effectively, maximizing customer satisfaction.

Partner Community: Enhanced communication with partners, maximizing the performance of the partner network through real-time information sharing and collaboration. The implementation of a knowledge management system enhanced global partner support and provided a structure to respond quickly to partner needs.

Field Service: We digitized and optimized our field service management, efficiently managing the entire process from service request to completion and increasing customer satisfaction. Introduced a field service system for the Engine Division, creating a modern system that is accessible without time and space constraints, significantly improving the operational efficiency and responsiveness of field service.

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