LS ELECTRIC
PROJECTS
LS ELECTRIC B2C & B2B CRM
SOLUTION HIGHLIGHTS
Sales Cloud, Service Cloud, Field Service, Partner Community, Tableau, i2Notiforce
BACKGROUND AND CHALLENGES
1. Digital transformation and smart connectivity: A cloud-based sales management and support system is needed to accelerate digital transformation and realize smart connectivity in the era of the Fourth Industrial Revolution.
2. Assetization of sales information: To respond to rapid changes in the market and diversification of customer requirements, you need to assetize sales information and build a systematic business model that supports data-driven and automated workflows.
3. Non-face-to-face channel management: The global pandemic has highlighted the importance of non-face-to-face channels, requiring effective management and optimization of non-face-to-face channels and strategies to diversify and strengthen customer touch points.
LS Electric aims to overcome these challenges and gain new growth engines by pursuing business transformation through digital transformation. To this end, LS Electric has adopted Salesforce's cloud-based solutions.
RESULTS
Sales Cloud: LS Electric adopted Sales Cloud to centralize customer information management and automate sales processes for its sales team, maximize sales efficiency, and create and execute customized sales strategies.
Service Cloud: The introduction of Service Cloud has standardized and automated customer service operations, enabling quick and consistent responses to customer inquiries, which has played a major role in improving customer satisfaction.
Field Service: The Field Service solution has significantly improved the efficiency of field service management. The real-time scheduling and management of service requests has reduced turnaround time for field service teams and improved service quality.
Partner Community: By building a Partner Community, LS Electric has been able to strengthen collaboration with its partner network and set common goals for mutual success, which has helped them expand their business and open new markets.
Tableau: Tableau has enhanced our data analytics and business intelligence capabilities, enabling us to make real-time, data-driven decisions and provide strategic business insights.
i2Notiforce: We built a B2B local messaging system by introducing mobile and Kakao Biz messaging capabilities in conjunction with Salesforce, which enhanced customer engagement and improved efficiency in managing non-face-to-face channels.
Furthermore, LS Electric realized digital transformation and smart connectivity through the implementation of cloud-based sales, service, and field service systems. LS Mtron's best practices were leveraged to shorten development time and secure future global branch scalability through the use of proven development objects. This strategic approach played an important role in transforming LS Electric's business model and driving sustainable growth.
