HYUNDAI MOBIS
PROJECTS
HYUNDAI MOBIS Global OE CRM System Implementation
SOLUTION HIGHLIGHTS
Sales Cloud, CRM-A, MC Account Engagement
BACKGROUND AND CHALLENGES
Lack of a sales enablement platform and the right processes for its global OE business: Hyundai Mobis recognized the need for an integrated solution that could effectively manage its complex global sales network. Its legacy system constrained the sales team's performance and responsiveness due to decentralized data management and inefficient customer relationship management.
Reduced efficiency due to email-driven collaboration: Communication between internal teams and with customers was primarily done via email, which resulted in late delivery of information, duplication of effort, and difficulty collaborating. This led to a lack of real-time information sharing between teams, which greatly hindered the efficiency of project execution.
Difficulty identifying performance metrics due to differences in report formats: Inconsistencies in the report formats used by various departments created significant challenges in consolidating and analyzing performance metrics across the company. This complicated management's data-driven decision-making process and hindered the identification and exploitation of strategic business opportunities.
To address these challenges and strengthen its competitiveness in the global marketplace, Hyundai Mobis decided to adopt Salesforce's Sales Cloud, Marketing Cloud Account Engagement, and CRM Analytics. This was a strategic move to maximize the efficiency of internal operations and enhance customer-centric service delivery.
RESULTS
Building a sales enablement platform to improve the efficiency of digitally-based sales activities: With the integration of Sales Cloud, Hyundai Mobis has significantly improved the efficiency of its sales activities by digitizing and automating the sales process, which saves the sales team time and enables them to serve customers faster and more effectively.
Establishing a global standardized sales process: The adoption of Salesforce has enabled Hyundai Mobis to execute a consistent sales strategy across global markets. With a globally standardized sales process in place, the company is able to better coordinate and manage sales activities in different regions, which has contributed to increasing brand trust and loyalty by providing a consistent experience for customers around the world.
Building customer-centric data for real-time, data-driven performance evaluation: The introduction of CRM Analytics has enabled Hyundai Mobis to conduct real-time, data-driven performance evaluation, which allows each department to track and evaluate performance metrics in a consistent manner, ensuring transparency of data across the company. In addition, building customer-centric data has enabled the company to better understand customer needs and behaviors and develop customized services and marketing strategies based on them.
These changes and achievements have played a crucial role in helping Hyundai Mobis transform their business model for the digital age and strengthen their global competitiveness. The integration of Salesforce solutions has provided long-term value to Hyundai Mobis, not just in terms of increased sales efficiency, but also in terms of strategic business insights and maximizing customer satisfaction.