Marketing cloud
B2C Marketing Management PlatformMarketing Cloud is an automation solution that conducts personalized cross-channel marketing to identified customers.
Marketing cloud enables marketers to analyze their customers, deliver personalized messages, and engage the customer at every touchpoint. View customer-specific information in one place on a single platform, Marketing Cloud, and integrate brand experiences across multiple channels. ▶Key changes in ROI after adoption of Marketing Cloud▶◀ Average ROI over 30%, More than 40B increase in transactions per day, More than 500M increase in real-time decisions per month, More than 90M increase in AI-based events per day, More than 1M increase in data collection events per day (Source: Salesforce Customer Success Survey 2017-2019)
Key Features
- Journey Builder
- Journey Builder supports easy and seamless customer journey management. Journey Builder enables marketers to create and manage automated multichannel marketing campaigns.
- Email Studio
- Email Studio enables granular customer management and allows you to create and manage personalized email content, driving customer engagement.
- Contact Builder
- Contact Builder enables you to view and manage customer data from marketing cloud and manage data sources at a glance.
- Automation Studio
- Automation Studio enables you to design automation programs for sending emails, sending and receiving files, data extraction, and customer segmentation.
Marketing cloud
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